6
Sales channels evaluated per product
Retail & Market Development
A successful product is not one that reached the shelf, it is one that justified its place on it.
Blue Star Group's retail activity develops and introduces food products into new markets, from assessing the product through to building a stable commercial operation, working with manufacturers, brands, distributors and chains.
The Group examines the product through its full economic system: from production cost to shelf price, from packaging to logistics, and from the initial launch to repeat purchase.
The shelf is an economic resource
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Getting onto the shelf, and staying there
Shelf space, inventory, working capital and management attention are all limited. A chain does not add a product simply because it is new, high in quality or well designed.
It examines whether the product adds value to the category, whether it is expected to generate sales, whether its margin is suitable and whether it can be supplied consistently. Our goal is not merely to place a product on the shelf, but to create the conditions that let it remain there.
What we do
From a single product to an entire category
01
Product development & adaptation
Changing recipe, taste, weight, packaging and shelf life so the product fits the commercial requirements of the market.
02Building a commercial proposition
Translating the product's characteristics into clear advantages: price, positioning, category and margins along the distribution chain.
03Market & channel entry
Selecting the right channel, chains, specialty stores, distributors or e-commerce, and preparing for entry into a chain.
04Private label & category development
Building a private label, mapping gaps and assembling an assortment with commercial logic for a chain or distributor.
From idea to shelf
The market-entry route
01
Assess market fit
Category structure, target audience, value proposition and barriers to entry.
02
Develop & adapt
Recipe, packaging, shelf life and labeling, to the channel's requirements.
03
Price & margins
An economic model built from the shelf backwards and the manufacturer forwards.
04
Select the channel
The channel that serves the product and its stage of development.
05
Prepare for the chain
A full commercial picture on which a decision can be made.
06
Phased launch
Defined points of sale, initial inventory and promotion.
07
Measurement
Rate of sale, repeat orders, inventory and profitability.
08
Expand the operation
More points of sale, chains, channels and markets.
A manufacturer sees a product. The market sees a commercial proposition.
Working across markets
International representation
The same product, different markets
A retail product changes when it moves between countries: a different price, a different size, a different message and a different channel. Labeling, kosher, language and packaging requirements all shift, and the role of the importer or distributor differs from one market to another.
Our presence in the United States, Israel, Europe and Asia makes it possible to examine products against local conditions and build adaptations before entry, and operating on both sides of the market narrows the gap between what can be produced and what can be sold.
4
Regions of activity: US, Israel, Europe, Asia
100%
From product assessment to repeat purchase
5
Group domains supporting retail
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Have a product, brand or category for a new market?
We assess the product's fit, build the commercial model and advance its entry into the market, from the shelf backwards and the manufacturer forwards.
Activity case
From the field
All activity