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Hazelnut.
Corylus avellana.

Seventy percent of the world's hazelnuts grow in a half-kilometer ring around the Black Sea coast of Turkey. One company, Ferrero, buys nearly a third of the global crop. When something moves in Turkey, the entire world hazelnut market moves.

Top Origin
Turkey
Global Share
~70%
Premium Variety
Tombul
Lead Time
25-32 days
Chapter 01

Botany and origin of the hazelnut tree

The hazelnut (Corylus avellana) is one of the oldest plants in human diet. Charred hazelnut shells dating back 9,000 years have been found across northern Europe, from Scotland to Sweden, including a famous Mesolithic site on the Scottish island of Colonsay where archaeologists uncovered a roasting pit holding hundreds of thousands of charred hazelnut shells. Stone Age humans organized seasonal harvesting and processing on an industrial scale.

The hazel is a small to medium shrub or tree (3-8 meters), with broad oval leaves and male catkins that open in late winter. The female flowers, tiny crimson stars, are wind-pollinated and develop into nuts encased in a leafy husk. Each cluster carries 1-4 nuts. The shell is thin, smooth, and easy to crack, one reason the hazelnut spread so easily through prehistoric Europe.

The Latin name avellana comes from the town of Avella in the Campania region of southern Italy, where the Romans cultivated hazelnut commercially. The English name "filbert" comes from St. Philibert's Day (August 22), which roughly coincides with the start of the European hazelnut harvest. The same nut, three names: hazelnut, filbert, cobnut.

The hazelnut is one of the few nuts that grows on a bush, not a tree. That accident of botany has shaped everything about the industry: hand-harvest dependence, slow modernization, and Turkey's lock on global supply.

Chapter 02

Growing regions: Turkey, Italy, and Oregon

The hazelnut market is the most geographically concentrated of any major tree nut. Turkey produces roughly 70% of global supply, and within Turkey, production is concentrated in a single 500km strip along the Black Sea coast (Ordu, Giresun, Trabzon). The mild humid climate, steep slopes, and 100-year-old terraced hazelnut groves create conditions that simply can't be replicated.

Global hazelnut production share (in-shell)
🇹🇷Turkey
70%
🇮🇹Italy
13%
🇺🇸USA (Oregon)
8%
🇦🇿Azerbaijan / Georgia
6%
🌍Others
3%
~1.1 million tons in-shell · INC / FAO 2024

Italy is the second producer, concentrated in Piedmont (the "Tonda Gentile" variety, used in Nutella and the famous Italian chocolate-hazelnut industry), Campania, and Lazio. Italian volume is smaller but commands a premium for variety, processing standards, and cultural cachet.

Oregon is the American outlier. The Willamette Valley has roughly 85,000 acres of hazelnut, producing 99% of U.S. hazelnut. The industry has grown sharply in the last decade as new disease-resistant varieties from Oregon State University replaced the older Barcelona variety. Oregon's quality is consistently high, but volume is small relative to Turkey.

The Nutella Factor

Ferrero, the Italian company behind Nutella, Ferrero Rocher, and Kinder, buys approximately 25-30% of the world's hazelnut crop. That single buyer's hedging and inventory decisions shape global hazelnut prices. When Ferrero builds inventory, prices firm. When they pause, prices soften. No other tree nut market is this concentrated on the demand side.

Chapter 03

The varieties that run the trade

Tombul
The Turkish king. Round, premium, the Giresun pride.

Grown in the Giresun region of Turkey's Black Sea coast. Round, regular kernel with thin skin and intense aromatic flavor. The benchmark Turkish hazelnut. Used in the highest grades of confectionery worldwide. Premium pricing.

Shape: round, regular
Origin: Giresun, Turkey
Premium confectionery
Levant / Standard Turkish
The volume grade. Slightly elongated, industrial workhorse.

Mixed varieties from the broader Black Sea region (Ordu, Trabzon). Slightly elongated kernel, more variable than Tombul, used across the industrial scale: chocolate, hazelnut paste, oil, flour. The grade most exporters call simply "Turkish hazelnut."

Shape: slightly elongated
Origin: Ordu / Trabzon
Industry · paste · oil
Tonda Gentile delle Langhe
The Italian premium. PDO-protected, Nutella's gold standard.

The Piedmont variety. PDO (Protected Designation of Origin) certified. Distinctive flat-round shape, excellent thin-skin removal after roasting, and refined aromatic profile. The variety Ferrero originally built Nutella around. Commands a substantial premium over Turkish.

Shape: flat-round
Certification: PDO
Origin: Piedmont, Italy
Premium chocolate · gianduja
Jefferson / Yamhill (Oregon)
The American modern. Disease-resistant, large, consistent.

Developed at Oregon State University in the 2000s, designed for resistance to Eastern Filbert Blight that had devastated the older Barcelona variety. Large kernels, consistent quality, mechanized harvesting compatible. Most-planted varieties in Oregon today.

Size: large, consistent
Disease resistance: EFB-resistant
Origin: Oregon, USA
U.S. domestic · export
Chapter 04

Nutrition and the vitamin E profile

Hazelnut is the highest vitamin E source of any common tree nut. A 100g serving delivers about 15mg of alpha-tocopherol, exceeding even almond. It's also rich in folate, copper, manganese, and oleic acid (the same monounsaturated fat that defines olive oil).

628
Calories
per 100g
61g
Fat
75% monounsaturated
15g
Protein
plant-based
9.7g
Fiber
39% daily value
15mg
Vitamin E
100% DV
1.7mg
Copper
189% DV

The fat profile is unusually clean: 75% monounsaturated, 13% polyunsaturated, only 5% saturated. The hazelnut's reputation for cardiovascular benefits comes from this profile, plus the high vitamin E content. Mediterranean Diet research consistently includes hazelnut as a recommended daily nut.

Chapter 05

Processing and forms

Hazelnut is sold in five primary forms, each with different markets:

FormDescriptionMain use
In-shellWhole nut in natural shellHoliday season, gifts
Natural kernelsWhole kernels with skin (testa)Retail, snacks, baking
Blanched kernelsSkin removed (post-roasting)Premium chocolate, confectionery
Roasted kernelsDry-roasted whole or choppedSnacks, ice cream inclusions
Hazelnut paste / pralineGround roasted kernelsIndustrial confectionery (Nutella, gianduja)

The Turkish processing flow: hand-harvest in August-September, sun-dry in-shell for 3-4 weeks, mechanical shelling, sorting by size and color, then either bagged for export as natural kernels or further processed locally for paste and oil. Most premium-grade hazelnuts ship as blanched kernels for European chocolate makers.

Quality risk

Hazelnut is particularly vulnerable to aflatoxin contamination if drying is delayed or moisture rises above 7% during storage. EU regulations on hazelnut aflatoxin limits are among the strictest in the food trade. Reliable suppliers run lab testing on every batch before shipment.

Chapter 06

The buyer's guide

Hazelnut buying decisions hinge on one question: are you using it as the star, or as an ingredient? The answer determines origin and grade.

Star ingredient (snacks, premium chocolate, gourmet): Turkish Tombul or Italian Tonda Gentile. The shape, skin removal, and flavor intensity matter. Pay the premium.

Industrial inclusion (paste, oil, flour, bulk confectionery): standard Turkish Levant or Oregon. The cost difference is meaningful at scale, and the flavor difference disappears once it's processed into a paste or filling.

For storage: hazelnut is more stable than walnut or pine nut, but less stable than almond. Refrigerate shelled hazelnut after opening. Use within 4-6 months. Freezer: up to a year.

Allergens

Hazelnut is one of the eight major food allergens. Cross-reactivity is common with birch pollen (oral allergy syndrome) and with other tree nuts. Hazelnut allergy is one of the most prevalent tree-nut allergies in Northern Europe specifically. Anyone with tree-nut allergy should be tested specifically for hazelnut.

The hazelnut market is the most concentrated in the trade: 70% from one country, 30% bought by one company. Understanding that is half of understanding the price.

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